IT’S A FINANCIAL SERVICES SITE, JIM, BUT NOT AS WE KNOW IT

When we created SuperSavvy, one of the disciplines we set ourselves was that it would not look like a typical financial services website. The new site has been live for several months and we are getting very positive feedback - from members and casual visitors alike. Super fund members appreciate getting advice they can trust - because it comes from a completely unbiased, fearless source. Savvy helps its members check the performance of their funds, find better funds, and even roll over into a new fund. Individual members can receive a Super Health Check. Employers can sleep better, knowing that the Savvy experts have helped select the super funds they recommend for their staff. If you work (or you are in retirement) you need to get Savvy.

BLAH, BLAH, BLAH, BLAH

We writers like to think our audience appreciates every turn of phrase. Two things have happened to undermine my self-belief. The first was a client who selected an ad written by an art director over two options written by writers. The second was my SuperRatings client loving this ad with blah, blah, blah, blah its most dominant feature. Oh well, there is always my cooking skills to fall back on. On second thoughts, having seen what 10 year olds are doing on Junior Master Chef ...

NEW PRINT CAMPAIGN FOR TOYOTA

From a new campaign for Toyota Australia. The agency is Oddfellows. The art director is Mark Sheridan. The writer of the Electrifying headline is Wayne Maloney, who is also Exec CD of Oddfellows. All other copy by Greg Alder.