BNET podcast - The Fine Art of Losing Clients
In my advertising career, I learned what it takes to lose clients. I reckon I became an expert. I have now done what lots of experts do. I have written a book. Here is a podcast of an interview with Phil Dobbie of the CBS business site, bnet.com. If you enjoy it, let me know. The book should be out in 2011
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Who? Where? What?
- Rocket Man
- Owner of Rocket Science, launch pad for big ideas. Creator of communications campaigns, new product idea generator, brand builder, multi-level marketer. Former Creative Director of Connaghan & May Sydney, Leo Burnett Sydney, Leo Burnett Mexico City. Creator of campaigns for top 100 brands like McDonalds, Kelloggs, Sony and Toyota in Australia, the Americas, Asia and the UK. Co-creator of the iconic Bundy bear campaign. Creative catalyst and workshop facilitator for Allsorts Habit Creation. Author of books on how to lose clients, the dangers of going into business with friends and how to avoid winning business. Author of the novel Fat Julian. Winner of NY One Show, Art Directors Club of NY and other awards. In short - BRAIN FOR HIRE
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